Customer Relationship Management
509 EGP
A comprehensive guide to building and maintaining profitable customer relationships through strategic data management, communication systems, and service excellence. Explores modern CRM technologies and methodologies for business growth.
A comprehensive examination of strategies and technologies for managing customer interactions throughout the entire business relationship lifecycle. Covers database management, sales automation, customer service protocols, and analytical tools that help organizations maximize customer value and retention. Written for business professionals, managers, and students seeking to understand how effective customer relationship management drives revenue growth and competitive advantage. Combines theoretical frameworks with practical implementation guidance for both traditional and digital business environments.
| Dimensions | 436 cm |
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