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A behavioral economist explores how humans consistently make irrational decisions in predictable ways. Through experiments and real-world examples, it reveals the hidden forces that shape our choices in economics, relationships, and daily life.

A behavioral psychology guide that categorizes people into four personality types using a color-coded system. Offers practical strategies for understanding and communicating effectively with different personality types in workplace and personal relationships.

A motivational guide that teaches readers to overcome hesitation and self-doubt by acting within five seconds of having an impulse to move toward a goal. The technique helps break patterns of procrastination and fear.