HBR Guide to Data Analytics Basics for Managers
389 EGP
A practical guide that demystifies data analytics for business managers without technical backgrounds. Focuses on making data-driven decisions and understanding analytics tools in corporate environments.
This comprehensive guide bridges the gap between complex data science concepts and practical business applications for managers. Written in accessible language, it covers fundamental analytics principles, key metrics, and how to interpret data insights for strategic decision-making. The book emphasizes practical implementation over technical details, making it ideal for executives and managers who need to understand and leverage data without becoming statisticians. It provides frameworks for asking the right questions, evaluating analytics projects, and building data-driven cultures within organizations.
| Dimensions | 241 × 130 × 230 cm |
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