HBR Guide to Persuasive Presentations
389 EGP
A comprehensive guide that teaches professionals how to craft compelling presentations that influence decisions and drive action. Combines research-backed persuasion techniques with practical communication strategies.
This professional development guide examines the art and science of creating presentations that move audiences to action. Drawing from psychological research and business communication best practices, it covers everything from structuring compelling narratives to delivering with confidence. The tone is authoritative yet accessible, targeting business professionals, managers, and anyone who needs to influence stakeholders through presentations. What distinguishes this guide is its integration of persuasion psychology with practical presentation skills, offering readers both the theoretical foundation and tactical tools needed to become more effective communicators in professional settings.
| Dimensions | 247 × 130 × 230 cm |
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