HBR’s 10 Must Reads on Strategic Marketing
369 EGP
A curated collection of Harvard Business Review’s most influential articles on strategic marketing, covering brand positioning, customer segmentation, and competitive advantage in modern markets.
This compilation brings together seminal Harvard Business Review articles that have shaped strategic marketing thinking over decades. The collection addresses fundamental concepts like market positioning, customer lifetime value, brand management, and digital transformation’s impact on marketing strategy. Written by leading marketing scholars and practitioners, the articles blend rigorous academic research with practical business applications. The anthology serves as both an educational resource for MBA students and a strategic reference for marketing executives navigating complex competitive landscapes.
| Dimensions | 214 × 170 × 250 cm |
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