How to Measure Anything
509 EGP
A practical guide that challenges the common belief that certain business and organizational outcomes are impossible to quantify. Demonstrates systematic approaches for measuring seemingly intangible concepts like customer satisfaction, employee morale, and strategic value.
This methodology-focused work tackles the widespread assumption that many important business variables cannot be measured effectively. The author presents statistical and analytical frameworks for quantifying seemingly intangible concepts such as organizational culture, brand value, and strategic initiatives. Written for managers, analysts, and decision-makers who need to make data-driven choices despite uncertainty. The book combines practical measurement techniques with accessible explanations of statistical concepts, offering a systematic approach to reducing uncertainty in business and organizational contexts.
| Dimensions | 434 cm |
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