Influence and Persuasion, HBR Emotional Intelligence Series

329 EGP

A comprehensive exploration of the psychological principles behind effective influence and persuasion in professional settings. Combines research-backed strategies with practical applications for leaders and managers.

Description

This collection examines the art and science of influence through the lens of emotional intelligence, focusing on ethical persuasion techniques in business contexts. The work integrates psychological research with real-world applications, offering frameworks for building trust, understanding others’ motivations, and communicating more effectively. Designed for managers, leaders, and professionals seeking to enhance their interpersonal skills, it emphasizes the role of emotional awareness in creating genuine influence rather than manipulation.

Additional information
Dimensions148 × 170 × 230 cm
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