Made to Stick, Why Some Ideas Survive and Others Die
419 EGP
An exploration of what makes certain ideas memorable and influential while others fade away. Examines the psychological and structural elements that help concepts stick in people’s minds and spread effectively.
An insightful analysis of the characteristics that make ideas memorable, persuasive, and enduring. Drawing from psychology, communication theory, and real-world examples, the work identifies key principles that separate sticky concepts from forgettable ones. Written for business leaders, marketers, educators, and anyone seeking to communicate more effectively, it offers practical frameworks for crafting messages that resonate. The tone is accessible yet research-based, making complex communication principles understandable through compelling case studies and clear explanations.
| Dimensions | 300 × 170 × 230 cm |
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