Made to Stick, Why Some Ideas Survive and Others Die

An insightful analysis of the characteristics that make ideas memorable, persuasive, and enduring. Drawing from psychology, communication theory, and real-world examples, the work identifies key principles that separate sticky concepts from forgettable ones. Written for business leaders, marketers, educators, and anyone seeking to communicate more effectively, it offers practical frameworks for crafting messages that resonate. The tone is accessible yet research-based, making complex communication principles understandable through compelling case studies and clear explanations.