Predictably Irrational

This groundbreaking work in behavioral economics demonstrates how humans systematically deviate from rational decision-making in ways that can be anticipated and measured. Drawing on extensive laboratory experiments and field studies, the book challenges traditional economic assumptions about human behavior. It examines phenomena like the power of free offers, the influence of social norms versus market norms, and why we overvalue what we own. Written for general audiences, it combines academic rigor with accessible storytelling to reveal the psychological biases that drive our economic choices.