Retail Management, A Strategic Approach
599 EGP
A comprehensive academic textbook examining retail management through strategic planning, operations, and market analysis. Covers everything from store location and merchandising to customer relationship management and digital transformation.
An authoritative academic textbook that approaches retail management as a complex strategic discipline requiring careful planning and execution. The work systematically examines key areas including site selection, inventory management, pricing strategies, customer analytics, and omnichannel integration. Written for business students and retail professionals, it balances theoretical frameworks with practical case studies and real-world applications. The text emphasizes data-driven decision making and adapting to evolving consumer behaviors in an increasingly digital marketplace.
| Dimensions | 592 × 200 × 260 cm |
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