Strategic Management, A Competitive Advantage Approach, Concepts and Cases
649 EGP
A comprehensive business textbook examining strategic management through the lens of competitive advantage theory. Integrates theoretical frameworks with real-world case studies to demonstrate strategic decision-making processes.
This business education textbook explores strategic management principles by emphasizing how organizations can achieve and sustain competitive advantages in dynamic markets. The work combines foundational strategic concepts with practical case study analysis, allowing readers to apply theoretical frameworks to real business scenarios. Written for MBA students, business professionals, and strategic management courses, it maintains an analytical tone while remaining accessible. The integrated approach of pairing conceptual learning with case-based application distinguishes it as a practical resource for understanding modern strategic challenges.
| Dimensions | 664 × 200 × 260 cm |
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