Strategic Management, Competitiveness & Globalization, Concepts & Cases
659 EGP
A comprehensive academic textbook examining strategic management principles in today’s interconnected global economy. Combines theoretical frameworks with real-world case studies to illustrate competitive dynamics and organizational strategy.
An academic textbook designed for business students and professionals studying strategic management in the context of global markets. The work integrates core strategic management concepts with practical case studies that demonstrate how organizations navigate competitive pressures and international expansion. Written for MBA programs and upper-level undergraduate courses, it emphasizes the relationship between corporate strategy, competitive advantage, and globalization forces. The combination of theoretical foundations and applied business cases makes complex strategic concepts accessible to students entering the modern business environment.
| Dimensions | 682 cm |
|---|
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