The Chimp Paradox

459 EGP

A psychological guide exploring the inner workings of the human mind through the metaphor of managing an emotional ‘chimp’ brain versus the rational human brain, offering practical strategies for better decision-making and emotional control.

SKU: 288416 Category:
Description

This psychological self-help work presents a compelling framework for understanding human behavior by dividing the mind into the emotional ‘chimp’ and rational ‘human’ components. The book offers practical techniques for managing impulsive reactions, improving performance under pressure, and achieving better emotional regulation. Written for general readers seeking personal development, it combines accessible scientific insights with actionable advice. The chimp metaphor provides a memorable and effective way to conceptualize internal mental conflicts and develop greater self-awareness.

Additional information
Dimensions366 cm
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