The Halo Effect
379 EGP
A rigorous business analysis examining how the halo effect creates systematic errors in understanding corporate success. Rosenzweig challenges popular management theories by revealing how attribution biases distort business research and decision-making.
This critical examination of business thinking exposes how the halo effect leads to flawed conclusions about what makes companies successful. The author systematically deconstructs popular management books and case studies, revealing how researchers often mistake correlation for causation when analyzing corporate performance. Written for executives, consultants, and business students, it delivers a sobering critique of management literature with academic rigor and practical insights. The work stands out for its methodical approach to debunking widely accepted business wisdom.
| Dimensions | 237 × 170 × 250 cm |
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