Digital Business and E-commerce Management
679 EGP
A comprehensive academic textbook examining the strategic and operational aspects of conducting business in digital environments, covering e-commerce platforms, digital marketing, and online business models.
This comprehensive academic textbook explores the fundamental principles and advanced strategies of managing businesses in the digital economy. The content examines e-commerce platforms, digital marketing techniques, supply chain management, customer relationship systems, and emerging technologies that reshape modern commerce. Written for business students, professionals, and managers, the text balances theoretical frameworks with practical applications and real-world case studies. The systematic approach makes complex digital business concepts accessible while providing actionable insights for implementing successful e-commerce strategies.
| Dimensions | 712 × 200 × 270 cm |
|---|
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