Good to Great
439 EGP
A rigorous business research study examining what separates truly exceptional companies from merely good ones. Collins and his team analyzed decades of data to identify the key factors that enable sustainable corporate transformation.
Drawing from extensive research analyzing Fortune 500 companies over several decades, this seminal business book identifies the specific characteristics that enable certain organizations to make the leap from good performance to sustained greatness. The work presents data-driven insights into leadership qualities, corporate culture, and strategic decisions that differentiate exceptional companies from their merely competent competitors. Written for executives, managers, and business students, the book combines rigorous methodology with accessible storytelling. Its evidence-based approach and counterintuitive findings about what actually drives long-term business success have made it influential in corporate leadership circles.
| Dimensions | 332 × 170 × 230 cm |
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