Influence, New and Expanded, The Psychology of Persuasion

This influential work in social psychology dissects the mental shortcuts and cognitive biases that make people say yes to requests and offers. Drawing from decades of research in psychology, sociology, and behavioral economics, the text reveals how professionals from salespeople to advertisers exploit predictable human responses. Written for business professionals, marketers, and general readers interested in understanding persuasion, the expanded edition includes updated research and new insights into digital-age influence tactics that have become increasingly relevant in our interconnected world.