Switch, How to Change Things When Change Is Hard

Drawing from psychology and behavioral economics, this practical guide examines why personal and organizational change efforts often fail despite good intentions. The authors present a three-part framework comparing change to directing a rider on an elephant down a path, representing the rational mind, emotional mind, and environmental factors. Through real-world case studies and research-backed strategies, it offers actionable techniques for individuals, managers, and leaders seeking to implement lasting change. The accessible writing style and concrete examples make complex psychological concepts applicable to everyday challenges.